We are in full “preparation mode” for JLC Live, the biggest residential building trade show in our region, where we will meet, host and educate contractor customers from around New England and Eastern NY. We are working to make this our best show yet, keeping a focus on the strong remodeling and replacement opportunity in our market. Throughout our preparations, we dug deep to uncover the value of what we bring to our retailers and their contractor customers at the JLC Live show. As we developed our plans for the show, a few distinct points of differentiation surfaced and I would like to share those with you today:
- Value. The brands we represent, Marvin and Integrity Windows and Doors, are built on quality, craftsmanship, performance and durability. We see these products as an important difference in the way we do business.
- Local. We are, as is Marvin, deeply committed to doing business with local independent retailers, not big box stores. This is one of the fundamental values of our business.
- Education. As a company, Hastings has a strong focus on education at all levels of our business. This happens in the field, at our location in Enfield, at retail locations throughout New England and Eastern NY and at regional events like JLC Live. We love to engage with you and your customers on this level, learning about your businesses in the process. This engagement helps us develop and deploy educational programs designed to help you and your customers capitalize on opportunities in your market.
- Advocacy. We are lucky to align with a product and a network of retailers who help us develop a strong base of committed advocates throughout the region.
This is not just what we offer at JLC Live. It is the core of our business; an alignment with quality companies and premium remodeling and replacement products. This commitment to value results in the all around strongest product network in our industry. We will communicate this through educational sessions, our newly designed product booth, and our interactive installation demonstrations. For me, those jam-packed demos are “can’t miss” moments of the show – with the audience engaged, and the energy level high, there’s nothing like it!
What will be at the top of my list of favorite JLC Live moments this year? That’s easy – 8:59 AM on March 22nd, when the doors open and a flood of trade customers pours into the exhibit hall to see, hear and learn about our products, partners and the pride we feel in both of those partnerships.
-Miana Hoyt Dawson, Marvin Brand Manager – Hastings