The annual Integrity Red Diamond Achiever Program is underway for 2013. This Program recognizes and showcases the building community’s unique Integrity residential and commercial projects. Last year, I was excited for the Program because it was an opportunity for us to recognize contractors who are using our products. In 2012, we submitted 14 projects into the national Program – and following the national judging, I was proud to see two of those become winners.
Five winners will be recognized as a “Red Diamond Achiever” and will be featured on Integrity’s website and in their social media efforts. So what’s new for 2013? Those 5 winning projects will gain additional exposure by being opened up to public voting of a “People’s Choice Award.” I see this as a unique way to gain more exposure to consumers of award-winning projects and give contractors the additional marketing exposure they deserve.
A judging panel of industry professionals including Bob Vila, Patrick O’Toole, JoJo Liebeler, Shawn McCadden and Christine Marvin will evaluate each entry for a variety of criteria. I think this judging panel is unique in that each of these judges will bring a distinct perspective and analysis to each project submission.
In the past couple of years, Integrity has continued to meet the demands of the replacement and remodeling market by introducing products and options such as special sizing for windows to fit any opening, a simulated check rail option for casement windows to mimic the look of a traditional double hung, and tripane glazing for increased energy efficiency demands. And the list goes on…
This year, we are pleased to once again have the opportunity to reach out to loyal contractors in our market and not only recognize them for their work, but also to thank them for their loyalty to our brand.
So in thinking about this year’s Red Diamond Program – is there a customer you’d like to thank for his/her business? Does he/she feel special and appreciated?
Lastly, I recommend visiting the Integrity web site for the full details and how you can thank and recognize Integrity’s loyal contractors.
Integrity Brand Manager