Communication Arts: April 2018
Neither a catalog nor a sample does justice to Marvin’s highly customizable windows and doors. For example, one type of window can have thousands of different color and material combinations. To fully reflect Marvin’s offerings, Boston, Massachusetts–based digital ad agency INPHANTRY created the Marvin brand experience center, a public interactive showroom located in the Boston home-design space 7 Tide. The center has it all, from Moleskine notebooks boasting radio-frequency identification (RFID) to an interactive touch table that has more than 10,000 animated renderings and can track objects placed upon it. Users can design and visualize their projects in real time in this showroom experience.
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